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Search engine placement (SEP):
Obtaining a particular, targeted position in a SE results page.
Search engine optimization (SEO):
The act of carefully tweaking particular elements of a web page so that it will rank in a predictable manner on a search engine.
Pay-Per-Click (PPC):
A hyperlinked banner or text link shown in advertising space which is billed for by counting the clicks to your web site via the banner or link.
Paid Placement:
Paying for a specific ranking on a SE results page.
Paid Inclusion:
Paying to have a web site added to the database of web sites that a SE guarantees to index/crawl on a pre-determined timeline (usually weekly). |
Search Engine Optimization
Meta-Marketing Has Legal Boundaries
Ever been tempted to add your competition's name to the Meta tags on your web site? Well we would not recommend it. Although this tactic just might get you listed under your competition's name on a search engine, you may find yourself pleading your case in court.
For a long time now it has been common knowledge within the SEO industry that using competitor's trademarked names within the keyword Meta tag on a web site would land you in hot water (see previous search engine case law). Now it seems that even adding the actual name of a competitor (i.e. Robert Franklin) may lead to a court date. In Milwaukee, a well-known (Gerald P. Boyle) lawyer has been the target of a Meta-tag marketing trick whereby a (no longer) lesser-known lawyer (John Cabaniss) has obtained a #1 placement on Google under his competitor's actual name. Search "Gerald P. Boyle". Mr. Boyle is now suing John Cabaniss for "invasion of privacy and attempting to steal away business."
Will this hold up in court? We believe so, simply because the pages that are listed #1 and 2 not only have Mr. Boyle's name in the Meta tags but the pages actually reference cases lost by Mr. Boyle.
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